JSchneier
06-10-2010, 09:30 AM
Today, June 10, 2010, is a huge day for CrowdGather. Sanjay Sabnani (http://www.jonathanvolk.com/thinktank-interview/interview-sanjay-sabnani.html)was proud to announce that we have acquired ADISN, a digital media technology firm.
ADISN is headquartered in Long Beach, California and is a next-generation Digital Ad Agency that uses relationship data from the social web to enhance targeting. ADISN has proven that the aggregate of web conversations, web profiles, online blogs, and behavior create millions of relationships between seemingly unrelated topics. The company's technology mines through those relationships and applies the strongest ones to enhance online targeting to the benefit of publishers and advertisers across the web.
We have frequently discussed on this blog the power of listening to your target audience -- and that is what ADISN does best. They intelligently listen to the words that people are relating and infer relevancy to a user's current session. Most importantly, ADISN's campaigns have proven results. ADISN has developed creative ad solutions for clients ranging from Toyata, Zipcar, Dunkin Donuts, Liberty Mutual, Panasonic and many, many more.
To see what Adisn is capable of click here to view an interactive campaign created for Dunkin Donuts. (http://www.adisn.com/?g=ap)
"We view this relationship with CrowdGather as a best-of-both-worlds opportunity," said Andrew Moeck. "On one hand, ADISN will continue to deliver innovative, targeted campaigns for its existing and future clients, but at the same time we are presented with a tremendous opportunity in working with CrowdGather's rapidly growing network of sites. Having access to our own publisher network should help us to deliver even more value to our customers and give us the ability to develop and refine our technology on a long-term basis."
Online communities are not cookie-cutter sites. They are comprised of millions of conversations. So when we looked for a partner, we looked for a company that would understand and appreciate that strength. ADISN is just that.
We look forward to seeing this relationship grow and thrive.
ADISN is headquartered in Long Beach, California and is a next-generation Digital Ad Agency that uses relationship data from the social web to enhance targeting. ADISN has proven that the aggregate of web conversations, web profiles, online blogs, and behavior create millions of relationships between seemingly unrelated topics. The company's technology mines through those relationships and applies the strongest ones to enhance online targeting to the benefit of publishers and advertisers across the web.
We have frequently discussed on this blog the power of listening to your target audience -- and that is what ADISN does best. They intelligently listen to the words that people are relating and infer relevancy to a user's current session. Most importantly, ADISN's campaigns have proven results. ADISN has developed creative ad solutions for clients ranging from Toyata, Zipcar, Dunkin Donuts, Liberty Mutual, Panasonic and many, many more.
To see what Adisn is capable of click here to view an interactive campaign created for Dunkin Donuts. (http://www.adisn.com/?g=ap)
"We view this relationship with CrowdGather as a best-of-both-worlds opportunity," said Andrew Moeck. "On one hand, ADISN will continue to deliver innovative, targeted campaigns for its existing and future clients, but at the same time we are presented with a tremendous opportunity in working with CrowdGather's rapidly growing network of sites. Having access to our own publisher network should help us to deliver even more value to our customers and give us the ability to develop and refine our technology on a long-term basis."
Online communities are not cookie-cutter sites. They are comprised of millions of conversations. So when we looked for a partner, we looked for a company that would understand and appreciate that strength. ADISN is just that.
We look forward to seeing this relationship grow and thrive.