JSchneier
08-24-2009, 01:31 PM
"For newbie moms, social networking is literally woven into their day-to-day existence. Newbie moms use the Internet to gather information about everything from nursery decor to choosing the right pediatrician." --Jessica Hogue, research director Nielsen Online in a blog article May 2009
Moms are a stronger online force than ever before. According to eMarketer the population has reached 34 million in 2009. They are in constant contact with the younger generation and this keeps them on the edge of new technologies and online activities. Many mothers are active promoters and networkers and linking them with marketing initiatives can be a cost-effective way to reach an audience.
Most mothers like to network and at no time is this more important than when you have a newborn. First time moms head to the Internet to find guidance, community and products. Where else are you going to be able to find out information at 3 a.m. on whether your baby waking up every two hours is normal or not? Many mothers find a sense of community and identity in online groups--especially forums. On a forum you can find archived threads on every subject under the sun. Active forums often take on a life of their own and appeal to the hectic schedules of mothers.
Valerie D'Alessandro writes more about this at the Examiner.com (http://www.examiner.com/x-20413-Pittsburgh-Early-Childhood-Parenting-Examiner~y2009m8d24-New-companionship-for-new-moms).
CrowdGather Parenting Forums
Parenting Forums (http://www.parentingforums.org)
Mum's Room (http://www.mums-room.co.uk/)
Moms are a stronger online force than ever before. According to eMarketer the population has reached 34 million in 2009. They are in constant contact with the younger generation and this keeps them on the edge of new technologies and online activities. Many mothers are active promoters and networkers and linking them with marketing initiatives can be a cost-effective way to reach an audience.
Most mothers like to network and at no time is this more important than when you have a newborn. First time moms head to the Internet to find guidance, community and products. Where else are you going to be able to find out information at 3 a.m. on whether your baby waking up every two hours is normal or not? Many mothers find a sense of community and identity in online groups--especially forums. On a forum you can find archived threads on every subject under the sun. Active forums often take on a life of their own and appeal to the hectic schedules of mothers.
Valerie D'Alessandro writes more about this at the Examiner.com (http://www.examiner.com/x-20413-Pittsburgh-Early-Childhood-Parenting-Examiner~y2009m8d24-New-companionship-for-new-moms).
CrowdGather Parenting Forums
Parenting Forums (http://www.parentingforums.org)
Mum's Room (http://www.mums-room.co.uk/)