Sanjay is heading back to PubCon to speak on a panel about Social Communities. This year the conference will take place April 22-25 in downtown New Orleans–an area hopping with top new media and search marketing professionals. Pubcon is the premier social media and optimization conference and expo. Some of the key players shaping the future of the Web and in particular social media have come to Pubcon over the years to tell their stories and share their visions with attendees.

Sanjay’s session will be on Wednesday April 24th from 4:20 pm to 5:30 pm in Salon C.

This session will focus on identifying and discovering new spokes that support a social hub to help achieve bottom-line goals. Those who want to increase their reach, earned media, influence, traffic and revenue from social can come away with tangible takeaways from this session.

So if you want to learn how to increase revenue on your site then join us there!

The Power of Forums

by JSchneier on January 9, 2013

“Things we lose have a way of coming back to us in the end, if not always in the way we expect.”

― J.K. Rowling, Harry Potter and the Order of the Phoenix

Last summer I took my daughter to Governors’ Island, a small former military island located in New York City. In keeping with her age, fourteen, she promptly lost her iPod. We retraced our steps, asked a few strangers and after an hour gave up. Five months later, we received a message on a social networking site asking her if she was the owner of the iPod and if there was a way it could be returned to us. We were elated, not only to receive the iPod but more importantly that someone had taken the time to find us. Some stranger that wouldn’t benefit in the slightest from this act of kindness.

So, when I read this article in the Sun Times I was profoundly moved. A soldier in the US army named William Kadar served during WWII in France. During that time, Kadar was captured by the Germans and sent to a prisoner-of-war camp where he lost close to 80 pounds. He was liberated in 1945 by General Patton’s army, but somewhere along the way he lost his duffel bag. That could have been the end of the story. After all, we are talking about a duffel bag lost in a different country during wartime 68 years ago!

But unbeknownst to Kadar, a family in France found his bag and had saved it all these years. It probably would have remained in their keeping was it not for the incredible power of message boards. There is a message board on the Internet called Texas Military Forces Museum that has one of the most active subforums for the 36th Infantry, the same division that Kadar served in during the war. Kadar’s granddaughter, who also served in the army, decided to hunt down information about her grandfather’s time in the war. She posted on this message board and much to her surprise was connected with the French family that found his duffel bag.

While an iPod being returned to the user is pretty amazing, all it really required was someone with a degree of honesty looking up the name and taking a few minutes of their time to send a message to us. For Kadar, who risked his life in the war, the return of an item lost during his time of service required people from different countries, spanning over multiple generations, taking the time to locate each other. The most amazing thing is that only on message boards would this really have been possible. Where else would people that served in the same division in the army from almost 70 years ago have a place to connect and talk? So now a granddaughter is reconnected with her family history, a family in France closes a chapter on the war, and a soldier unexpectedly finds himself holding an item lost a lifetime ago — all because a place exists where small niche communities of people can connect.

That is the power of forums.

Crowdgather is pleased to announce the receipt of a Notice of Allowance from the US Patent and Trademark Office for CrowdGather’s patent application No 13/284,799 that contains claims regarding the Company’s invention for systems and methods for targeted advertising. The claims underlying this patent relate to a system for generating targeted advertisement recommendations based upon the social momentum between associated keywords.

This is an exciting development for Crowdgather and we look forward to sharing more in the upcoming months!

Self-Serve Advertising on a Forum? Finally!!

by JSchneier on October 24, 2012


As we have discussed before, eMarketer has demonstrated that the audiences on forums are highly valuable. This is true for very obvious reasons:

1. Forum members demonstrate interest in a particular topic every time they log into a forum.
2. Forum members are active members of the Internet and are very vocal. They rate products more than the average Internet user and they tend to influence the purchases of their families and friends.
3. Forum information remains easily searchable, forever. The info you put up about how to fix your iPod, car or dollhouse remains on the forum forever.
4. Forums have high SEO value because of the reasons above.

But the biggest problem with forums is that they have not had a centralized system where, let’s say, a guitar shop owner could target men between the ages of 30 and 45 that are interested in music, electronics and classical music.

So that is where the press release we sent out today is so amazing. CrowdGather has created a system where forum owners can sign up their forum to receive ads in a better monetized system and where small business to large agencies can reach these forums easily. This means for the first time you have access to a self-serve advertising platform made for forums by forum owners.

So breathe easier tonight, if you have been struggling to reach this valuable audience–struggle no more. Now in beta release we invite you to check us out!

www.adisn.com

The Mobile Market: CrowdGather’s Launch of Yuku App

August 21, 2012

In 2012, about 18% of the world population use smartphones, compared to 12% in 2010 and 8% in 2008. The market for apps is exploding, and as recent as July 2012 has been estimated at $20 billion. AS more and more people switch to smartphones they have come to expect that they will be able […]

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What type of personality do you have?

July 16, 2012

On July 11th 2012, CrowdGather acquired a very exciting property called, PersonalityCafe.com. Founded in 2008, they are a community that: “Connects you with like-minded individuals.” So if you know the ins and outs of being an INFJ or how annoying your ENTP sister is, then you have found your spot! (And don’t worry, if you […]

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What is an “Integrated Forum Ad Server”?

June 27, 2012

Maybe you are not like us. Maybe when you hear the words “Integrated Forum Ad Server” you don’t go into a state of ecstasy. But this is really one of the greatest things since…well since forums. So what is an integrated forum ad server? The Business Dictionary describes an ad server as: Quote: Computer system […]

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The Social Mess

May 31, 2012

Think back to the first time you saw or heard the expression ‘social media’. What came to mind when you first encountered it? My first impression, and one that has stuck, is that it was an online extension of myself: my activities, ideas, friends, and family. Yet recently, I’ve come feel that the ‘social’ part […]

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Relaunch of Pocketables (we are so excited!)

May 31, 2012

How do I connect my phone to a tripod? Is it worth it to get a smartphone lense? And most importantly, is Tweetdeck really the best social network aggregator? Pocketables.com answers these and all your other tech questions and is also a space where you can geek out about all things technology on our active […]

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To post or not to post

April 20, 2012

Have you had this moment recently? You are on Facebook and you sit there weighing whether or not to post about how annoying your boss is, or to vent about your failed date and then you realize–mom is watching and so is your boss. Randall Stross of the New York Times eloquently stated, “Facebook makes […]

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