AD PLATFORM & EXCHANGE
CrowdGather is also developing an ad server that is currently in beta testing. The CrowdGather ad server will function as an ad platform and exchange, connecting advertisers, agencies and ad networks to the influencers they seek in our own or our partner’s ad inventory. Similar to other online, self-service ad options available through Google and Facebook, you will be able to register, upload creatives and run campaigns on specific forums or forum categories on the CrowdGather network. Additionally, forum owners will be able to register and make some or all of their ad inventory available to advertisers on our network. On our aggregated platform, larger advertisers will have the scale they need by category to run more effective campaigns. The CrowdGather ad server is expected to launch by autumn 2012, at which time both advertisers and publishers will be able to use the self-service portals.